Sharkey's Franchising Co.
"It's All About Hugging"
Hugging Is a Mindset
The very word "hugging" may suggest we're advocating all sorts of fuzzy, touchy-feely type of stuff. We're not, though warmth is a big part of our business. I define hugging as a mindset more than a physical act. It's a way of thinking about customers. To us, hugging is a softer word for passion and relationships. It's a way of getting close to your customers and truly understanding them. I like to say, You listen, you learn, you hug.
When you acquire the hugging mindset, you'll naturally come up with all sorts of passionate ways to care for your customers.
Piling On the Hugs
You can go a long way toward making a very satisfied customers with one simple hug, but the great huggers pile the hugs one on top of another until they've created an entire force field of hugs. The great huggers blitz a customer with hugs--with tender loving care.
" Whenever I notice customers shopping with young children, I like to go over and kneel down so I'm at child height and say, "Hi there, I just wanted to thank you for bringing your mom and dad into the store today."
"I have met Jack Mitchell many times over the years, and his books have been an inspiration to me from the day I opened my first Sharkey's Cuts for Kids in 2002. I continue to provide all my new franchisees with his books, "Hug Your Customers", and "Hug Your Employees", as I believe very strongly in his business philosophy regarding customer loyalty".
"Thank you Jack!"