Sharkey’s is Partnering with We Rock the Spectrum!

We Rock the Spectrum is a sensory-friendly gym designed for children of all abilities, including those with autism and special needs. The brand provides a safe, inclusive, and stimulating environment where kids can play, learn, and grow through sensory-based activities. With specialized equipment and programs, We Rock the Spectrum focuses on fostering motor skills, social development, and confidence while promoting fun and inclusion for all children.

A partnership between Sharkey’s Cuts for Kids and We Rock the Spectrum is a smart local marketing strategy because both businesses cater to families and share a commitment to creating fun, inclusive experiences for children. Here’s why this collaboration makes sense:

1. Shared Target Audience

Both brands serve families with young children, making it easier to cross-promote services to an engaged and relevant audience. Parents bringing their children to one business will likely be interested in the other.

2. Strengthening Community Ties

By teaming up, both businesses reinforce their commitment to supporting local families, particularly those seeking fun, welcoming, and inclusive environments for their children.

3. Enhanced Brand Awareness

• Co-branded social media campaigns and events introduce each business to new potential customers.
• A collaborative marketing approach expands reach by tapping into each other’s followers and customer bases.

4. Creating a More Memorable Experience

• A child’s confidence and happiness is important—whether it’s getting a fun, stress-free haircut or playing in a safe, sensory-friendly environment.
• By promoting each other, families associate both businesses with positive, feel-good moments in their children’s lives.

5. Engaging, Low-Cost Marketing Opportunities

• Joint giveaways, social media posts, and in-store promotions provide cost-effective ways to reach more local families.
• Hosting or participating in family-friendly events together boosts community engagement and brings in new customers.

Many of our Sharkey’s locations operate in an area with a We Rock the Spectrum nearby. We will be hosting a zoom call the week of March 17-20 to share resources our brands have created over the last several months of working together on this concept. These resources will provide tools and test examples of how partnering in our local markets can help enhance our businesses. We will also provide contact information for the owner in your area and hope to foster great local connections.

Keep an eye out for the zoom call information if your location has a WRTS partner in your area. we hope to see you there!

By working together, Sharkey’s Cuts for Kids and We Rock the Spectrum can create a stronger, more supportive network for families while increasing visibility and customer loyalty for both businesses.

 

Lacy Altenhofen

– Marketing Support Manager